FOR THE LOVE OF WRITING

Begins with research, though -- an understanding of the consumer and a great strategy that'll make for a convincing visual story, stitched together with sharp copy. Over the years, I’ve learnt how to write for tech, coffee, tea, wine, boutique hotels, real estate, fashion, noodles, cars. And, I'm still learning.

I started my career at Lowe Lintas, an advertising agency, in 2007. FIfteen years later, I'm writing for and managing a creative team at Epsilon, the leader in outcome-based marketing. I've showcased some of my favourites, here.